Feliz Dia De Los Muertos! (and our first anniversary, too!)
It seems like it was just yesterday when the corporate world treated me like I was dead. After creating concepts and initiatives that made millions upon millions of dollars for the corporate entity, it was age, salary and health insurance that led to my death as well as the same for some extremely talented peers.
Banding together to form our virtual heaven, The AFTERLIFE was born…or died, whatever you like. So, encompassing some of the best and brightest, the most experienced people in the design, illustration, digital and writing industry, The AFTERLIFE awaits you to cross over. Eventually we all do.
To our growing client list, we thank you and are so glad you have found your heaven. To those in the hell of sub-par service, we await your arrival. We have great service to die for!
(actual death not required)
The Day of the Dead celebrations in Mexico can be traced back to the indigenous peoples such as the Olmec, Zapotec, Mixtec, Mexican, Aztec, Maya, P’urhépecha, and Totonac. Rituals celebrating the deaths of ancestors have been observed by these civilizations perhaps for as long as 2500–3000 years. In the pre-Hispanic era, it was common to keep skulls as trophies and display them during the rituals to symbolize death and rebirth.
Many people believe that during the Day of the Dead, it is easier for the souls of the departed to visit the living. People will go to cemeteries to communicate with the souls of the departed, and will build private altars, containing the favorite foods and beverages, and photos and memorabilia, of the departed. The intent is to encourage visits by the souls, so that the souls will hear the prayers and the comments of the living directed to them. Celebrations can take a humorous tone, as celebrants remember funny events and anecdotes about the departed.
Toys are brought for dead children (los angelitos, or little angels), and bottles of tequila, mezcal, pulque or atole for adults. Families will also offer trinkets or the deceased’s favorite candies on the grave. Ofrendas are also put in homes, usually with foods such as candied pumpkin, pan de muerto (“bread of the dead”) or sugar skulls and beverages such as atole. The ofrendas are left out in the homes as a welcoming gesture for the deceased. Some people believe the spirits of the dead eat the “spiritual essence” of the ofrenda food, so even though the celebrators eat the food after the festivities, they believe it lacks nutritional value. Pillows and blankets are left out so that the deceased can rest after their long journey. In some parts of Mexico, such as the towns of Mixquic, Pátzcuaro and Janitzio, people spend all night beside the graves of their relatives.
Both Nike and Adidas have “Muertos” footwear. Van’s has had them for years.