The AFTERLIFE Epitaph – April 13th, 2009 #21, Vol. 1

“Only those who risk going too far can possibly find out how far one can go.”

~T.S. Eliot


BumpTop 1.0 – 3D Desktop Zen and beta videos

Mixed reviews for this new app. Certainly a great idea for really messing up your desktop!


Twitter with everything

Kraft is launching a flatbread version of their best-selling DiGiorno pizza brand using the usual television and print outlets. In order to utilize the ever-increasing power of social media, however, they will also be delivering free pizza to tweetups.

PR agency Weber Shandwick has been hired to help reach influential tweeters who are willing to host tweetups prearranged on Twitter. Chicago, New York and Los Angeles are the cities currently being targeted for this promotion. The only thing missing is the Coca-Cola!

“We’ve always been out there with a lot of different media touch points, with a combination of online and offline,” said Tom Moe, director-marketing for Kraft’s DiGiorno brand. “We’re always looking for the newest and most relevant places to be in both areas.”




Flickr Credit Card Campaigns

As far as credit card interactive campaigns go, the Visa Go website is a pretty solid one. The website’s main page echoes the campaign’s central verb in typography entirely composed of interactive user-submitted Flickr photos.

There are more social networking goodies to be found on the Visa Go website. According to a Visa press release, rich media banner advertisements will show video of Visa users doing things in Buenos Aires, New York and Ho Chi Minh City.

Naturally, Visa has tied in some cross-promotion to its millions of merchants. Both a Google Maps plugin and user-submitted geotagged Flickr photos will yield personalized recommendations on nearby merchants, experiences and activities directly from the Visa Go website.




Hang on!

The ultimate in morbid neckwear, the Hanging Tie is ideal for employees on the edge who just can’t verbalize their cry for help.

What a great way to let your boss know how you really feel about your job.

It’s probably not a wise gift choice for Wall Street workers in the current gloomy economic climate, though.

A quirky piece of apparel for a CSI, perhaps?




Festive Sushi Ornaments

It sounds fishy but I’ve seen some odd decorations in my day (working for Hallmark, makers of Keepsake Ornaments, I’ve seen everything from Star Trek ornaments to I Love Lucy ornaments). So why not get raw with the holiday tree?


Certainly, if you are driven to have sushi ornaments, you are probably a prime candidate for a sushi wedding cake.


And start everything with a sushi engagement ring.

Make sure you’re clean and sushi smelling with sushi soap…

In your sushi shower…

Give the bridesmaids sushi hats…

and when it’s all over, rest your weary head on a sushi pillow!

Trust me, there are more sushi products but this is starting to give me a “haddock!”



These fire-starter sticks aren’t explosive, but they do a great job of starting a blaze…and get plenty of attention on the hearth. The replica crate is made of finger-jointed cedar for years of use…it’s a fun reminder of a time when you could buy a box of dynamite at your local general store. 

Holds 20 sticks of paraffin and sawdust fire starters, which burn for about 30 minutes each. Just break off a piece to light even stubborn wood. Great for camping, too! (Just bring extra underwear for those who don’t know what these really are).



Holy Grail!

“He who drinks from the Grail shall be granted eternal paperclips!” Well, not really, but if you’re in search of the Holy Grail… look no further! You can own this polyresin miniature of the coveted artifact as seen in the movie, Indiana Jones and the Last Crusade. The paperclip magnet measures 4-inches tall and 2 1/2-inches in diameter. Although a gulp from this cup won’t bring you eternal life, this is a perfect way to keep tabs on your paperclips or push pins. Buy this and the other Indiana Jones desk accessories to organize your desk in true Indy style!


If it’s good enough for the Ten Commandments, it’s good enough for your business cards! This remarkable replica of the Ark is a must-have for every Indy memorabilia collector. It’s your chance to possess your very own miniaturized Ark of the Covenant… that doubles as a card holder! The unique collectible is finely detailed, from the golden eagles and feathers down the etchings on the Ark. 

You don’t need to brave the Peruvian jungles and the temple’s deadly traps to stare into the idol’s eyes! Modeled after the idol in Raiders of the Lost Ark and representing the Chachapoyan goddess of fertility, this miniature, gold-toned statue will hold your pens and pencils while attracting the attention of anyone who passes by. Bottomless pit and poison dart shooting indians sold separately.



If only!

The answer to all the evil born unto the world…latex condoms (Grey Worldwide, Dusseldorf). A rather strong argument but I still get the shivers thinking about it!



Who was that masked man?

In large population centers in Asia, face masks are not only everyday accessories, they are big business. While many movies and books see the future as a utopian society, Blade Runner and Soylent Green are most probably true visions of the far flung future (2015!).

It’s not so much the need for face masks as the packaging that catches the eye. Can Sponge Bob packaging be far behind? Who lives in a toxic area under the sea…



Beers to innovation!

First there was light beer, then fruit infused beer, then Zima…well, that didn’t do so well, but now there’s a new entry into the green tea market — Chicago-based Ineeka Inc. has outdone the competition by producing the first certified organic green tea beer named Himalayan Green Tea Bier. Brewed with certified organic hops, barley, green tea, and ginger, this bubbly beverage is sure to have an impact on today’s all-natural food movement.

Now let’s see who has the guts to order one in their local tavern.



Whether it’s alcohol, raw fish, packaging or stopping the conception of despotic maniacs, The AFTERLIFE offers design and branding that will make you toast your siccess!


Jonathan Schneider – Archangel of Creativity


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